Search Engine Marketing is the general term used to describe the process of promoting a website so it receives more visitors. Search engine marketing includes a wide variety of techniques with the main one being search engine optimisation or SEO.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier (higher) a site is presented in the search results, the more searchers will visit that site. Studies have shown that up to 90% of Internet users rely on search engines to find the information they seek and that 90% of all online traffic is achieve through various search engines.

If your website does not appear near top of results pages in major search engines for keywords / keyphrases related to your area of products/services, your site will lose out on potential traffic and therefore potential business.