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Non-Profit · Social Impact2024

Change NGO

A small step change lots of lives — brightening a child's day, one act of kindness at a time.

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Change NGO
+150%Online donations
+90%Volunteer sign-ups
YesMobile-first
LiveStatus
Overview

Change NGO is an award-winning non-profit organisation dedicated to children's welfare and community development. We designed a bold, emotionally compelling website that drives donations, showcases impact, and recruits volunteers — turning visitors into active supporters.

The challenge

Non-profit websites often fail at one critical thing: making it easy to give. Change NGO needed a website that told their story powerfully, showed real impact with transparency, and made donating as frictionless as possible — all while working on modest hosting budgets.

What we did
01

Emotional storytelling

Bold black-and-white photography with selective gold accents — creating an editorial, documentary feel that commands attention.

02

Impact transparency

Projects, causes, and sponsors sections with clear descriptions of where funds go — building donor confidence.

03

Donation flow

A prominent 'Donate Now' CTA on every page with a streamlined payment flow — reducing the gap between emotion and action.

04

Volunteer & sponsor sections

Dedicated pages for corporates and individuals to get involved — expanding the supporter base beyond one-time donors.

Change NGO screen 1
Change NGO screen 2
The outcome

The website significantly increased online donations and volunteer sign-ups, and became the go-to reference for sponsors evaluating the organisation's credibility and reach.

Services
Website DesignDevelopmentBrand IdentityContent Strategy
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